Introducing Jenni Chan

One of the most influential and gifted young fashion designers, Jenni Chan, has partnered with American Elite to offer a full line of travel products. From luggage to totes and business cases, Ms. Chan's designs offer beauty, simplicity and value. Her world view is broad having been born in Shanghai and now splitting time between London and Malibu.

"Travel is such an important part of life. We need to have options that both reflect our personal style and that are affordable. My inspirations come from the real world – nature, cities and everyday life. The goal is to have my designs resonate with the people who use them – to make them feel special."

After design school, Ms. Chan was soon recognized as a highly talented young designer and has worked with top international travel and luxury brands. Her perspective on function and shape has set her apart from the crowd. Does the world need another brand of travel products? Only if these products reflect the real world needs of beauty, function and value. The Jenni Chan Collection does just that.

Available for Fall 2010 at select department, specialty and ecommerce stores, the Jenni Chan Collection will both excite and inspire the travel consumer. Blending elements of balance, serenity and value in each piece will set this collection apart from other offerings.

The first collection to be introduced for Spring 2010 is 'zen by jenn' Bows. This collections, like her tag line, is dedicated to tranquility in travel. Let her luggage be one element of travel that provides calm and confidence, not stress.

Each piece and each design is functional, beautiful and reflective of the person carrying it. The 'zen by jenn' collections take colors and patterns from the pallet of everyday life and expresses them with a unique twist and flair. In addition, each piece utilizes state-of-the-art technical elements in fabric and hardware. Priced from $60 to $240, these collections are both visually exciting and affordable.

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